AlixCoucill


https://www.linkedin.com/in/alix-coucill-1957a5143/		Alix Coucill (She/Her) With 15 years of leadership experience in organizational development and client relations, I thrive on creating meaningful connections and driving results. My background in hospitality and client relations has made me highly adaptable, solutions-focused, and skilled at understanding and meeting diverse needs. I’ve led dynamic teams, streamlined operations, and developed strategies that boost efficiency and growth. Whether strengthening workplace culture, enhancing customer experiences, or executing high-impact initiatives, I bring energy, innovation, and a people-first approach to every challenge.

alix.coucill@gmail.com 204 740 0674 Brandon, Manitoba
I describe myself as Strategic Connector Results-Driven
Having Alix as my work neighbor has been an absolute joy! Her fearlessness, strong presence in the office, and natural ability to connect with people make them truly stand out. Alix always knows exactly what to say and approaches every challenge with a commitment to excellence. Her warmth, confidence, and drive inspire everyone around them. An absolute star! Beth Proven
Education		Project Management Fundamentals Assiniboine College 06/2024 08/2024 Brandon Certificate Project Management Applications Assiniboine College 06/2024 08/2024 Brandon Certificate Hospitality Management George Brown College 09/2009 06/2010 Toronto Certificate Leaside High School 06/2004 Toronto High School High School
Certificates		Front Line Leadership, Phase I & II Front Line Leadership 01/2014 License/certificate/ticket was received
Career Goal Tap to View My ultimate career goal is to start my own business focused on mentoring, coaching, and supporting women in the workforce. Throughout my career, I’ve naturally gravitated toward this work—encouraging women to recognize their strengths, build confidence, and navigate career challenges. My goal is to create a space where women feel empowered to take control of their careers and achieve their full potential.
Work Experience		Advancement Officer Assiniboine College, Brandon, Manitoba 08/2022 - Present (2 years 11 months) Developed and executed strategic project plans within a Moves Management framework, ensuring fundraising and engagement initiatives aligned with institutional priorities and stakeholder expectations. Led cross-functional collaboration with private organizations, public institutions, and internal departments to craft and execute investment proposals, funding applications, and long-term donor engagement strategies that supported organizational growth and financial sustainability. Streamlined donor agreement management by coordinating across departments to ensure compliance with funding terms, alignment with institutional priorities, and efficient execution of philanthropic commitments. Managed a portfolio of donor prospects by applying data-driven prospect research and a structured Moves Management approach, identifying high-potential contributors and fostering sustained pipeline growth. Designed and implemented personalized stewardship and re-engagement strategies to enhance donor relationships, increase retention, and drive long-term philanthropic support. Raised over $1.2 million in two years through strategic fundraising plans, managing $10.4 million in donor funds. Strategically managed a portfolio of annual, mid and major-level donors, cultivating and soliciting gifts between $1 and $500,000 annually. Expertly crafted high-level communications ranging from online campaigns to detailed donor reports and impactful fundraising proposals, demonstrating a deep expertise in strategic and effective communication. Assisted in the development of student awards for DEI populations, supporting underrepresented communities, by working closely with stakeholders to identify needs and create funding opportunities. Supported workforce and HR initiatives by developing engagement strategies that strengthen workplace culture and team cohesion. Assisted in attracting talent and partnerships by communicating organizational vision and values to potential future employees and stakeholders. Awarded the organizational annual TEAM Leadership award in 2024 amongst my Foundation team members. I am seeking a role that formally integrates my project management expertise with people leadership, allowing me to drive team development, optimize workflows, and contribute to organizational growth. Director of Member Relations Brandon Chamber of Commerce, Brandon, MB 08/2017 - 07/2022 (4 years 11 months) Spearheaded membership sales pipeline development, optimizing prospecting, conversion, and retention strategies to drive growth and maximize engagement. Partnered with the Chamber Board of Directors, staff and committee chairs to align organizational goals, enhance member experiences, and strengthen governance. Designed and hosted high-impact networking events and professional development workshops, while serving as a key representative for the Chamber at local and national engagements. Directed marketing and communications efforts, executing online campaigns, newsletters, government relations initiatives, crisis communications, and promotional strategies to elevate brand presence. Crafted and delivered compelling messaging to key stakeholders, ensuring alignment with organizational objectives and driving increased membership engagement. Led research initiatives, including the Business Climate Survey, to provide data-driven insights that informed advocacy efforts and policy recommendations. Served as a Chamber representative on multiple internal, local, provincial, and national boards and committees, fostering collaboration and advancing strategic initiatives. Maintained a 94% member retention rate over two years, exceeding industry benchmarks through strategic relationship management and engagement initiatives. Set and sustained a record-high membership for three consecutive years, reaching 607 active members and reinforcing the Chamber’s growth trajectory. Founded and launched the Chamber Cares initiative, enabling members to sponsor or support non-profits’ memberships through innovative giving strategies, strengthening community engagement and corporate philanthropy. Created and led the Superwoman Conference (now the Women of Westman Conference) and co-managed the Westman Human Resources Conference in partnership with Brandon Economic Development and CPHR Manitoba. Digitized the Chamber’s entire event calendar, successfully transitioning key fundraising events and programming online during the 2020–2023 pandemic, ensuring continuity and long-term operational resilience. I sought opportunities within a larger organization where I could apply my strengths in strategic planning, relationship-building, and fundraising. My passion lies in connecting organizations with ideas and resources to drive meaningful community impact, and transitioning to a larger organization allowed me to focus more deeply on development initiatives that create lasting change. Manager The Keg Steakhouse and Bar, Toronto, ON and Brandon, MB 09/2010 - 09/2016 (6 years ) Led all aspects of restaurant operations, ensuring a seamless balance between exceptional guest service and cost efficiency. Monitored daily service execution, identified operational bottlenecks, and implemented strategies to optimize workflow and overall profitability. Developed and implemented staffing and scheduling strategies to maximize sales potential while maintaining an outstanding guest experience. Proactively managed reservations, guest flow, and table turnover, optimizing service efficiency during peak hours. Supervised and coached front-of-house and back-of-house teams, fostering a culture of hospitality, teamwork, and high performance. Conducted regular staff training to uphold service standards and enhance customer engagement. Managed inventory, procurement, and supplier relationships, ensuring stock levels met demand while minimizing waste. Championed guest satisfaction and brand reputation by addressing concerns promptly, implementing service recovery strategies, and continuously refining operational procedures based on guest feedback. Led the recovery and maintenance of the human resources department, developing and implementing processes for hiring, staff development, and coaching Achieved recognition with regional awards for "Best Managed Bar" for two consecutive years As I prepared to enter motherhood, I required a position and industry change to balance work and life responsibilities. Executive Assistant Imperial Capital Financial, Toronto 07/2007 - 09/2008 (1 year 2 months) Managed accounts payable/receivable, payroll, and switchboard operations Assisted CEO with personal and business affairs, travel, and finance Developed and maintained organized filing systems for critical documentation Provided administrative and operational support for the Fund IV Series capital fundraising, assisting senior executives with investor communications, meeting coordination, and document management. Prepared fundraising materials, tracked capital commitments, and facilitated reports and presentations to support due diligence and investor relations. I started school at George Brown College for Hospitality Management.
		References Carolynn Cancade Former Employer carolynncancade@gmail.com 204-724-4487 Carolynn Cancade served as the General Manager of the Chamber of Commerce and was my direct supervisor for five years. During that time, I worked under her leadership in multiple roles, including Office Coordinator, Membership & Marketing Coordinator, and Director of Member Relations. Carolynn's mentorship and guidance were instrumental in my professional growth, and I continue to consider her a trusted mentor to this day. Connor Ketchen Current Employer ketchenc3@assiniboine.net 204-730-2601 Connor Ketchen briefly served as my General Manager at the Chamber of Commerce before I transitioned to my role at Assiniboine College. More recently, he has taken on the Director role overseeing my current position, making him my direct supervisor once again. Connor has had the unique perspective of knowing me both as an employee in two different organizations and as a person, providing valuable insight into my work ethic, skills, and professional growth. Kyla Cottom Co-Worker kyla.cottom@gmail.com 587-225-0368 Kyla Cottom and I have been coworkers for nearly three years at Assiniboine College, where she serves as a Communications Specialist. We have collaborated on several projects and campaigns, working closely to align messaging and strategy. Kyla can speak to my strengths in communication, project management, and strategic planning, having seen firsthand how I approach initiatives with a thoughtful and results-driven mindset.
I had the opportunity to collaborate with Alix on multiple projects at Assiniboine College, including onboarding new technology platforms and system migrations. As the project manager for these implementations, Alix demonstrated an impressive grasp of both technical concepts and project management methodologies. Her ability to gather requirements and accurately define project scope was instrumental in achieving key milestones. Working with Alix was a blast and the work she did made my life easier. I would be fortunate to have the opportunity to work with her again in the future! Travis Geseron
If I had $1M dollars... Tap to View If I were given $1 million to give away, I would donate it to women's charities focused on health and wellness. Investing in women’s well-being has a ripple effect, strengthening families, communities, and the workforce. Whether through access to healthcare, mental health resources, or wellness programs, these funds would help empower women to lead healthier, more secure lives, ultimately creating a lasting impact on society as a whole
Volunteering Western Manitoba Regional Library Fundraising Committee & Marketing Lead Weekly I supported the Western Manitoba Regional Library as the Fundraising Committee & Marketing Lead because I believe in the vital role libraries play in fostering literacy, learning, and community connection. My experience in fundraising and communications allowed me to effectively support the library’s mission while enhancing its sustainability and community engagement. YWCA Brandon Board Member and Women of Distinction Committee Member (2022–2023) Monthly I chose to volunteer with YWCA Brandon because I am passionate about supporting initiatives that empower women, promote equity, and strengthen community well-being. As a Board Member and Women of Distinction Committee Member, I had the opportunity to contribute to meaningful conversations, strategic decision-making, and initiatives that directly impact women and families in our region. Chamber Executives of Manitoba Secretary-Treasurer Weekly I took on the role of Secretary-Treasurer for the Chamber Executives of Manitoba (CEM) because I am passionate about supporting local business growth, economic development, and the strength of chamber organizations across the province. In this role, I was responsible for maintaining accurate records, managing financial reporting, and supporting strategic initiatives that benefited chambers and their members. I worked closely with chamber executives from across Manitoba to share best practices, develop resources, and foster collaboration among business communities.
Workplace Culture		I thrive in a workplace culture that is collaborative, transparent, and built on trust. I value an environment where team members support and challenge each other to bring their best work forward, knowing that we’re all working toward a shared goal. Kindness and honesty are key to how I work, and I believe in leading with compassion—taking action to support those around me. I’m at my best in a workplace that encourages problem-solving, open communication, and the belief that, together, we can overcome any challenge.
More About Me	Compensation I am open to discussions, however my minimum rate is $70,000 per year Health benefits, Company provided phone	My 3 core values are... My three core values are Empowerment, Impact, and Connection. I thrive in roles where I can empower others—whether through mentorship, leadership, or creating opportunities for growth. I am driven by making a meaningful impact, developing strategies and initiatives that create lasting change. At the heart of my work is connection—building strong relationships, fostering collaboration, and ensuring people feel valued, supported, and heard. These values shape my approach to leadership, problem-solving, and creating positive change in any organization I work with.	In five years I would like to be... In five years, I aim to be in a leadership role that integrates my expertise in strategic planning, relationship management, and organizational development to drive meaningful change. I want to work with an organization committed to making a real social impact—one that values innovation, collaboration, and community-driven solutions. My goal is to lead initiatives that create lasting positive change while fostering a strong, purpose-driven team.
I worked closely with Alix during her time at the Brandon Chamber and have continued to interact with her at public events and in her role with the AC Foundation. My observations are that she is professional and outgoing in her interactions and can strongly represent any organization in a business setting. She is capable of independent work with minimal direction and can lead or work as part of a team. She is a strategic thinker and can develop and advance solutions to challenges. Barry Cooper
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Alix Coucill (She/Her) alix.coucill@gmail.com 204 740 0674 Brandon, Manitoba		https://www.linkedin.com/in/alix-coucill-1957a5143/

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